2000 - 2009
Why focus on 9 years, why not 10? Well to put it simply, these 9 years are where the skills needed to create Think Tank Business Services were learned.
Working for two of the largest telecommunication providers in Australia, Jason started working in a sales role. Within his first year he was already regarded as one of the best national sales people for the brand.
Jason’s ability to build rapport and convert walk in sales into buying prospects earned him the title of top sales person distinctions for his region and in the top 5 nationally for his sales brand.
Jason used a method that educated his clients on why certain products or services were right for them. He was able to correctly profile them on the perfect fit for their business or lifestyle.
This set Jason apart from his colleagues. He built a positive flow of return business from these people, where many people remained loyal to Jason for years thereafter.
During this time Jason completed a Cert IV in Occupational Assessment and Training and also a Cert IV in Marketing.
Jason worked in localized and multi-site management, training, marketing roles. Working for a national brand, Jason’s passions evolved from sales and toward taking an interest in marketing and training. Jason was able to converse with the marketing arm of one of Australia’s largest Telecommunication companies and was asked to assist and consult on new marketing strategies that would be spread across, at the time, 85 different stores to enhance the customer experience.
As a trainer, Jason was asked to assist with creating a national induction program for all new employees that taught the new team members basic sales conversion skills and how to correctly profile, and lifestyle match, the products to the individual or organization.
One Year Later
Jason moved from the city to the regional Shoalhaven area. There working in many roles as required Jason performed the duties of Manger, Trainer and Sales Leader.
Jason was able to use his knowledge and experience to help raise the revenue capital of a small company that had 5 stores. One store in particular increased sales from $16,000 per month to $100,000 in just 3 months. A redundancy then led to the next evolution.
Helping Employers, Helping Employees, Helping Communities
Jason started work in community services. Here he was able to build on skills required to be a good Business Development Manager and spend more time using what he had learned about consumer marketing and apply it to the B2B landscape. He successfully helped people from minor to extreme hardship find long lasting jobs and rewarding employment.
Jason developed a system for training and assisting job seekers that placed them in a better position to be marketed to potential employers and find work. This system worked really well – to where Jason was asked to assist state wide in helping others achieve the same success.
The entire process evolved around strategy for both the job seeker and future potential employer. By up-skilling and educating the job seeker, Jason was able to market his job seeker to employers by properly skill matching job seeker and employer.
This was done with much study on the current employment market and finding a workforce that met the demand. In some cases, it was also negotiating a market need by educating employers on why it was important to hire now and not later.
Business Strategy in Social Media
Returning to telecommunications in 2014 Jason wanted to take what he had learned away from the industry and reapply a new understanding. Jason took a salary reduction to return to a sales role in B2B sales.
This gave him the freedom to utilise, and creatively, come up with ideas to market high-end technology solutions while also providing the opportunity to learn and study the “new form” of marketing in Social Media.
In its traditional sense a standard B2B role involves a lot of footwork knocking on doors to generate leads. Jason discovered that by using Social Media correctly – much of the footwork was done online. Jason creatively applied his background as a trainer, and marketer, successfully to the new form.
Common forms of social media management were done by IT consultants who were looking for a way to build up an ongoing revenue stream. While understanding the technology, Jason came to realise many misunderstood the point of indirect selling to clients.
Jason’s background in business marketing taught him being organized, structured, and informative to your audience would build stronger relationships with your brand. Farming long term relationships generate more leads than the “quick pitch” approach. Which in turn converts them into a “buy-in” situation, provided you maintained the relationship.
Think Tank Business Services is Born
Things took a different turn for Jason in 2015.
Experimenting on various social media accounts, and taking the advice of some really smart people, Jason left the telecommunication industry – this time forever.
Jason was gaining momentum using his strategies of marketing. Companies were now starting to take notice and were asking if Jason could help them with their online social media presence. They wanted help with positioning themselves in a way that was more appealing to expand on current audience and clientele.
Using all of his combined 16 years’ experience in Management, Training, Sales & Marketing. Jason started the business and called it Think Tank Business Services.