As we approach the end of 2023 and gear up for the new year, it's time for a quick reality check: the digital marketing landscape is about to get a major shake-up in 2024. That's right, folks, we're not just talking about holiday planning – we're diving into the...
The Barbie Movie's phenomenal box office success, surpassing all expectations with a staggering $337 million on its opening weekend, wasn't just a stroke of luck; it was a triumph of strategic marketing. In this in-depth analysis, we'll delve into the captivating...
Traditional Marketing vs. Modern Marketing: Navigating the Ever-Evolving Landscape Marketing has undergone a significant transformation, transitioning from traditional methods to a more dynamic and digital-centric approach. In this blog, we'll explore the differences...
Celebrating NAIDOC Week: A Guide to Effective Marketing With NAIDOC over and many of our clients and team having an Indigenous heritage, we thought we'd share some thoughts on approaching best marketing NAIDOC week. NAIDOC Week is an annual celebration of the history,...
Introducing Instagram Threads: The Ultimate Communication Tool for Close Connections In the vast social media landscape, Instagram has become a powerhouse platform, connecting billions of users worldwide. While the main Instagram app offers many features, a hidden gem...
Any experienced marketer will agree: the success of any marketing campaign hinges on your ability to understand your audience. That’s why using psychology on social media can be so valuable. In the social media age, this means understanding how your audience thinks...
Meta, unveiled its subscription plan called Meta Verified earlier this week. As of Friday, March 3rd, Sydney time, the company has started to roll out this feature to users in Australia and New Zealand. This development is an excellent opportunity for content...
We understand that managing social media for your business can seem daunting, so we've compiled seven key questions to consider before you take on the challenge of social media marketing. And in the spirit of kindness, we've even given you a cheat sheet for the...
Graphic designers work visual miracles. They can distil complicated messages into single images without you even realising! From an unforgettable logo to a multi-channel brand guideline, graphic designers make eye-catching visual media that builds brand awareness for...
Most people who view your content are most likely sitting on the toilet when viewing. There, I said it. But what is it that makes someone stop? What are you producing (let's pretend they are OFF the toilet by now…)? Yes, good content is powerful. But what is...
Introducing Makyla Booth, a talented copywriter and client manager at Think Tank Digital Marketing. With a specialisation in financial services and logistics & supply chain, Makyla brings a bright personality and down-to-earth attitude to getting the job done. If you’re looking for a digital marketer with a focus on local businesses and a personable manner, Makyla is the perfect fit for your business!
Makyla Booth is not only a talented copywriter and client manager, but she also excels as a skilled researcher. Her ability to dive deep into topics and gather valuable insights sets her apart. Additionally, Makyla is a trainee graphic designer with a flair for the creative, bringing a unique visual perspective to her work. With her diverse skill set, Makyla is well-equipped to deliver compelling and visually appealing content for your business.
Jasmin is one of the Client Managers whose role is chiefly copywriting and client relations. Not only is she one of the nicest people you will ever meet with a killer sense of humour, but when Jasmin is not spending time with her dog and her partner she loves working with brands to craft their point of difference in the digital stratosphere.
Jasmin has a creative flair for telling a story and has experience working with a diverse range of brands across different industries and cultures. She is our silent assassin as while she may seem quiet at first she is always observing the best way to promote our clients and their unique point of difference…you know what they say about the quiet ones 🙂
Jenayah is our trainee here at Think Tank Digital Marketing. Straight out of high school Jenaya did the usual teenage thing of working in fast food before she found her home here at Think Tank Digital Marketing.
Jenayah has a passion for social media and building engagement through various platforms. When Jenayah is not out liking and sharing content she loves spending time with her family and enjoying life on the beautiful south coast of NSW.
I started my career in hospitality working all aspects of a restaurant from back of house cook to front of house server, bar and management. The last 15 years of my career have truly been a journey of discovery. I have worked for some of the major telecommunication brands in Australia as Sales both in store and B2B, Manager, Trainer and Marketing. I have worked in the Job Services industry which in my role I was exposed to many different businesses and curious as to how they operated. I also returned to Telco only to discover I had a passion for wanting to do my own thing. I am a keen learner and Social Media was not only fun but the biggest change to marketing since television.
I started Think Tank Business Services after studying and learning about social media for 2 years in 2015 it was the perfect marriage of all my skills and what I liked from different stages and opportunities I’ve had in my life. I love to learn and Think Tank Business gave me the opportunity to learn about different business and market them in a creative way that truly does showcase how unique and special they are in the market place.
Since the business started we have grown from being more than just me to a team of truly passionate people with amazing minds and skills. Work is easy when you love it. Marketing is awesome when you care.
My first experience of sales and marketing was when I was 18 and I interviewed for a job with an electrical/telecommunications retailer who tossed a blue BIC pen on the desk between us and said “Sell me this pen” my natural instinct was to start talking, and to anyone who has known me for a very long time, I didn’t stop for a number of years.
Telecommunications retail dominated most of my career where a very brave/ambitious (possibly stupid, though I was grateful) young State Manager for an International Telecommunications brand took a gamble on a 19 year old with only three months experience as a casual sales person and promoted me into a management position of a brand new site on the South Coast. I moved quickly from store to store with this company before moving interstate where my first experience with marketing evolved from simply sales. I enjoyed the creation side of marketing, primarily visual, digital marketing was a thing at the time, but even now it’s still fairly new and grossly underutilised so my experience was mostly in concept.
Some years later I found myself in a position where I was working for a photographer and this is where I was reintroduced to Photoshop – I had used it a little in High School and enjoyed it as a hobby but becoming an adult and getting a job, it sort of moved into the background of hobbies best left behind. Working with the photographer, I found very quickly that photoshop and other programs had so many possibilities, and while primarily I used it to “correct” photos, I very soon began designing and creating the marketing for the photographer, again primarily for print.
When I returned to retail and telecommunications some time later I could not let go of my passion for Graphic Design and Marketing and while performing my duties as an Area Manager, I was integrated into the role of Marketing Manager as well. Since then I have worked for multiple retailers in management positions but was never able to let go of the Marketing Bug. Having been described as a natural sales person and a natural retailer; marketing was always the goal. Concept, Design, Print, Merchandising – I enjoy it all thoroughly and am excited to now be working for a company engaged in the latest and most underutilised frontier in marketing; Digital and Social.
My passion is Graphic Design, my background is Business Management. Between these two I am now the Operations Manager, Graphic Designer and Video Editor for Think Tank Business Services, where I can really workout my creative juices!
Karen Denny is a real powerhouse who is both driven to succeed with a clear understanding of how to get there! Karen comes from a diverse background with a plethora of qualifications behind her.
Karen has a real desire to learn and try new things within social media marketing, and is definitely up for any challenge to help your business succeed.