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What’s The Difference between Reach and Impressions?

What’s The Difference between Reach and Impressions?

Enquiring minds frequently ask what the difference between reach and impressions is on Facebook and Instagram. When marketing strategically, it is crucial to know your position in real-time. How do you know how successful your content is if you don't know what you...

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LinkedIn New Features

LinkedIn New Features

It seems as of late LinkedIn has been playing catchup with a lot of the other social media platforms. In recent times we’ve seen the addition of stories. The social platform has moved further away from being just a place where professionals hang out to find future...

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Facebook Horizon

Facebook Horizon

Well, we’ve been telling our clients for years that the future of Social is virtual reality. It has been a mainstay in Facebook’s 10-year road map which they mentioned back in 2015. The actuality of Virtual social pages has become more of reality recently... you see...

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JUST LAUNCHED: INSTAGRAM REELS

JUST LAUNCHED: INSTAGRAM REELS

If Social Media is your jam, you cannot possibly have missed all of the talk about TikTok recently. Over the past two years, the popular App has been gaining much momentum. So what's that got to do with Instagram and Facebook? Before we have that conversation, let's...

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Our Top 7 Social Media Myths Debunked

Our Top 7 Social Media Myths Debunked

Chances are; if you follow anything on social media, you've heard at least one or two of these "facts" toted about online. So let's separate fact from fiction. There's much information out there about social media and especially on how you can achieve success on...

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Not Everything In Digital Marketing Can Be Measured

Not Everything In Digital Marketing Can Be Measured

A common question we get asked a lot is “How do I quantify my marketing?” Well, in my opinion, it is becoming harder and harder to map out. Certainly, there are stats around cost per click, cost per lead, and cost per sale, and comparing engagement statistics provides...

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PODCASTS

PODCASTS

Google announced last week that it would start surfacing podcasts alongside videos, images, news, and web pages related to a user’s search. Podcast episodes will appear based on “Google’s understanding of what’s being talked about on a podcast,” This will then enable...

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How To Bust & Clear-out Fake Instagram Followers

How To Bust & Clear-out Fake Instagram Followers

Have you ever heard the term “I’m just playing the numbers?” It’s a strategy many marketers use when it comes to Instagram, and in our opinion, it’s not a sound growth strategy. While in some circles what we believe might not be considered best practice here at Think...

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Make That Register Go “Ka Ching” With Customer Reviews

Make That Register Go “Ka Ching” With Customer Reviews

Whether you are providing a product or service, one thing will always be the same: People like to hear recommendations from other people before they commit to a purchase. Some businesses are exceptional at marketing. They are good at offering a product or service that...

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Facebook Events – Invasive or Underutilised?

Facebook Events – Invasive or Underutilised?

In a digital world where we are constantly being asked to Like, Subscribe, click a Bell Icon, signup for E-Newsletters, join Discount Clubs and have a second wallet for all of those rewards club and frequent shopper cards; it can get a little too obvious that what...

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