Don’t feel like you’re alone. We get this one a lot.
There’s no easy way to put this, sometimes you just have to suck it up and do as your boss asks. Even if only for equilibrium in the workplace. Sure, you might say, I wasn’t employed to perform in front of a camera; and you’re probably within your rights to say that. Honestly though, if customer facing is a part of your job, the best way to approach being featured on video is to treat that camera man like a customer. After all, every time you meet a customer, you’re basically being interviewed for a transaction, correct? And anyone who has been through sales training knows that every customer experience is nothing short of a performance – granted in some industries more so than others. And if you see ten or fifteen customer’s a day (or more) isn’t that just one performance after another trying to convince someone to see the value in your offering? Why should that be any easier than doing it once in front of a camera?
MOST of this can be done through video.
If you’re asked by your boss to do a video for the business social media page to talk about a product or offering for the business, this is a great way for you to not only display your product knowledge (which establishes your credibility), but ultimately creates customer familiarity with your personality and professionalism. This results in warm leads.
In a competitive marketplace a customer is far more likely to want to speak to you, who have featured in a video about something they’re interested in, than John and Mary who sat on their hands while you were being represented by the business you work for as the expert on the topic this customer has considered parting with their money over.
Next time your boss is looking for someone to do a video, know the opportunity that is presenting itself, and don’t inhibit your own success.
Did that sound like a lecture? Sorry, not sorry. When you want to thank me later, you know where I am.
– Blogged by Nathan Coombes
I started my career in hospitality working all aspects of a restaurant from back of house cook to front of house server, bar and management. The last 15 years of my career have truly been a journey of discovery. I have worked for some of the major telecommunication brands in Australia as Sales both in store and B2B, Manager, Trainer and Marketing. I have worked in the Job Services industry which in my role I was exposed to many different businesses and curious as to how they operated. I also returned to Telco only to discover I had a passion for wanting to do my own thing. I am a keen learner and Social Media was not only fun but the biggest change to marketing since television.
My first experience of sales and marketing was when I was 18 and I interviewed for a job with an electrical/telecommunications retailer who tossed a blue BIC pen on the desk between us and said “Sell me this pen” my natural instinct was to start talking, and to anyone who has known me for a very long time, I didn’t stop for a number of years.
Karen Denny is a real powerhouse who is both driven to succeed with a clear understanding of how to get there! Karen comes from a diverse background with a plethora of qualifications behind her.