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Instagram introduces pinned posts, Facebook moves towards video and Twitter introduces long-form content

Social media has evolved again throughout June, with changes and new test features introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Here’s a round-up of what changed throughout June!

Instagram Introduces Pinned Posts

In June, Instagram introduced pinned grid posts, enabling users to pin up to three posts or reels to remain at the top of their profile. This has been picked up by content creators instantly, pinning their top posts or current campaign work. It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram has also introduced interactive stickers on reels. Historically just a story feature, you can now add polls, quizzes or slider stickers to reels to increase their interactivity and drive audience engagement.

At the end of June, Instagram began rolling out its new feed format, minking TikTok as users view content in a 9:16 full-screen ratio with buttons overlaid over it. Initial reaction to this has been varied, with many users calling out the “TikTok copying”. However, Instagram has been adamant that a video-only platform is not in the plans for Instagram, and static content will remain. One to watch as video continues to be an essential content type

Facebook Moves Towards Video

Facebook reels haven’t quite taken off as hoped, with more changes coming to ‘make Facebook more like TikTok’, including serving recommended reels to users from anywhere – not just their friends or those they follow.

This algorithm shift could go either way, as Facebook follows the consumption patterns initiated by TikTok but loses some of the personal connectivity element Facebook has been known for. One to watch for sure and another note to marketers to make video a crucial part of content strategies.

Twitter Moves Towards Long-Form Content

The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. Now, Twitter is looking into longer-form content through ‘Twitter notes’, enabling users to create and publish articles on the platform.

Twitter notes are currently in the testing phase with a small group of writers through a ‘Twitter write’ composer tool. If long-form content is implemented on Twitter, the implications for B2B marketing could be interesting, offering a place for more insightful, thought leadership style content.

LinkedIn Engagement Soars

Recent studies from Social Insider have shown that LinkedIn engagement is at a record high, with a range of post types contributing to this. Native documents, aka PDF posts, uploaded directly to LinkedIn as carousels have been shown to generate 3x more clicks – likely due to the interactivity of the post itself.

Video content also performs well, as it is the cross-platform trend; whether drone footage, animations, or time-lapses- video is king on LinkedIn!

New Rules For ‘TikTok Made Me Buy Has Come Into Play

The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules were implemented on the app in June for more transparency with business activity. Users will now be able to report ads and offers that may trick children into purchasing.

TikTok has also introduced a new label for paid ads featuring in videos and enables users to report branded content that hasn’t been adequately disclosed. This all comes alongside TikTok aiming to serve more personalised, ‘For You’ advertising that requires using specific data (with permission).

These changes are essential for any brand advertising on the platform through its pages or influencers. Influencers must be aware of the ad disclosure in their contracts and briefs to ensure proper procedure is followed to protect users.

At Think Tank Digital, we work with various brands across all sectors to create engaging social media marketing strategies that allow brands to stay updated with the latest trends and updates.