News

Not Everything In Digital Marketing Can Be Measured

Not Everything In Digital Marketing Can Be Measured

A common question we get asked a lot is “How do I quantify my marketing?” Well, in my opinion, it is becoming harder and harder to map out. Certainly, there are stats around cost per click, cost per lead, and cost per sale, and comparing engagement statistics provides...

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Podcasts

Podcasts

Google announced last week that it would start surfacing podcasts alongside videos, images, news, and web pages related to a user’s search. Podcast episodes will appear based on “Google’s understanding of what’s being talked about on a podcast,” This will then enable...

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How To Bust & Clear-out Fake Instagram Followers

How To Bust & Clear-out Fake Instagram Followers

Have you ever heard the term “I’m just playing the numbers?” It’s a strategy many marketers use when it comes to Instagram, and in our opinion, it’s not a sound growth strategy. While in some circles what we believe might not be considered best practice here at Think...

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Make That Register Go “Ka Ching” With Customer Reviews

Make That Register Go “Ka Ching” With Customer Reviews

Whether you are providing a product or service, one thing will always be the same: People like to hear recommendations from other people before they commit to a purchase. Some businesses are exceptional at marketing. They are good at offering a product or service that...

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Facebook Events – Invasive or Underutilised?

Facebook Events – Invasive or Underutilised?

In a digital world where we are constantly being asked to Like, Subscribe, click a Bell Icon, signup for E-Newsletters, join Discount Clubs and have a second wallet for all of those rewards club and frequent shopper cards; it can get a little too obvious that what...

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Keeping It Visual

Keeping It Visual

If you want to get ahead in your social marketing in 2019 then you need to be thinking about how visually appealing your content is. You can have the best written post online but unless you have something that attracts the eye; less and less people will see it. People...

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Geographic Micro-Targetting

Geographic Micro-Targetting

Have you ever heard of Geographic Microtargeting? As you probably know Facebook is home to some of the most advanced targeting in the world. But they’ve taken yet another step forward in how you can better target and define your campaign right down to the building....

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Stop Asking For Likes & Shares

Stop Asking For Likes & Shares

I’m sure you’ve seen it, probably multiple times a day across the various pages you like, and even upon your own friends pages, or maybe because you’ve been tagged in the countless and obvious demand for boosting exposure through campaigns that require you and your...

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Instant Messages The Rise Of A New Norm

Instant Messages The Rise Of A New Norm

These days there are so many people using messenger platforms. I remember back in the late 90’s on my dial up 56k connection when ICQ was a popular platform or in the early 2000’s when MSN messenger was how it was done. Well 2018 and messenger platforms are back...

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