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Facebook Events – Invasive or Underutilised?

Facebook Events – Invasive or Underutilised?

In a digital world where we are constantly being asked to Like, Subscribe, click a Bell Icon, signup for E-Newsletters, join Discount Clubs and have a second wallet for all of those rewards club and frequent shopper cards; it can get a little too obvious that what...

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Keeping It Visual

Keeping It Visual

If you want to get ahead in your social marketing in 2019 then you need to be thinking about how visually appealing your content is. You can have the best written post online but unless you have something that attracts the eye; less and less people will see it. People...

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Geographic Micro-Targetting

Geographic Micro-Targetting

Have you ever heard of Geographic Microtargeting? As you probably know Facebook is home to some of the most advanced targeting in the world. But they’ve taken yet another step forward in how you can better target and define your campaign right down to the building....

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Stop Asking For Likes & Shares

Stop Asking For Likes & Shares

I’m sure you’ve seen it, probably multiple times a day across the various pages you like, and even upon your own friends pages, or maybe because you’ve been tagged in the countless and obvious demand for boosting exposure through campaigns that require you and your...

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Instant Messages The Rise Of A New Norm

Instant Messages The Rise Of A New Norm

These days there are so many people using messenger platforms. I remember back in the late 90’s on my dial up 56k connection when ICQ was a popular platform or in the early 2000’s when MSN messenger was how it was done. Well 2018 and messenger platforms are back...

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I don’t like being on video

I don’t like being on video

So your boss is really keen on getting videos done for the business social media page, or maybe there’s a television ad in the works and you’ve just been asked if you could make yourself available for debut... You maybe just peed a little... Don't feel like you're...

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It’s true what they say…Video content is King!

It’s true what they say…Video content is King!

Without a doubt the single most important strategy for your social media marketing is the use of video. If you’re not posting videos - not only are you sabotaging your opportunities online by underutilising the most engaging medium in digital marketing - you are...

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