As we approach the end of 2023 and gear up for the new year, it’s time for a quick reality check: the digital marketing landscape is about to get a major shake-up in 2024. That’s right, folks, we’re not just talking about holiday planning – we’re diving into the future of digital marketing, and trust me, it’s a thrilling ride.
First up, let’s talk about the giant in the room: Facebook. The world’s most popular social media platform is doubling down on AI and video content. If you thought Facebook was all about your friends’ updates, think again. It’s all about AI-driven recommendations now, pushing more entertaining Reels to keep users glued to their screens. For marketers, this means one thing – create content that’s not just good, but great, to catch those AI algorithms’ attention.
But wait, there’s more. Meta is also getting serious about generative AI. Expect to see your Facebook feed getting smarter and more personalized. This is a game-changer for engagement, making it less about who you follow and more about how interesting your posts are.
Now, let’s not forget about Instagram. Much like its big brother, Instagram is also betting big on AI and video. This means new AI-driven tools for content creation are on the horizon, making it easier to produce eye-catching posts.
But what about the business side of things? Messaging is where it’s at. Meta is rolling out new ad formats that tap into the power of messaging, perfect for businesses looking to connect directly with their customers.
And then there’s the exciting world of AR and VR. Meta is pushing the envelope here, trying to bring us all into the metaverse. Expect to see more options to engage as your 3D avatar on Facebook and Instagram, and even more advanced AR glasses that blend the digital and physical worlds.
For those on LinkedIn, the focus is shifting towards AI-powered content matching and discovery, making it easier to find the content and connections that matter most to your career.
TikTok, the platform that’s taken the world by storm, is not resting on its laurels either. It’s experimenting with in-stream shopping and AI-powered features, aiming to make the app even more engaging and useful.
And let’s not forget about Snapchat. It’s making big moves with Snapchat+, its subscription service, and looking to revolutionize AR glasses, potentially beating both Apple and Meta to the punch.
In the dynamic world of social media, one thing’s for sure: 2024 is going to be a year of innovation, engagement, and exciting new opportunities for digital marketers. So buckle up and get ready to ride the wave of the future! 🚀🌐📱
I started my career in hospitality working all aspects of a restaurant from back of house cook to front of house server, bar and management. The last 15 years of my career have truly been a journey of discovery. I have worked for some of the major telecommunication brands in Australia as Sales both in store and B2B, Manager, Trainer and Marketing. I have worked in the Job Services industry which in my role I was exposed to many different businesses and curious as to how they operated. I also returned to Telco only to discover I had a passion for wanting to do my own thing. I am a keen learner and Social Media was not only fun but the biggest change to marketing since television.
My first experience of sales and marketing was when I was 18 and I interviewed for a job with an electrical/telecommunications retailer who tossed a blue BIC pen on the desk between us and said “Sell me this pen” my natural instinct was to start talking, and to anyone who has known me for a very long time, I didn’t stop for a number of years.
Karen Denny is a real powerhouse who is both driven to succeed with a clear understanding of how to get there! Karen comes from a diverse background with a plethora of qualifications behind her.