They can also have the added benefit of when meeting with clients. Let us say for example We wish to put a marketing strategy together, and the client might want a brief on what it is we are offering. We can always say. As a value-added service we can still say to a client “Have you heard my podcast?” then send them the link. It might also encourage them to seek out our other source material and then, in turn, wish to engage us for other services. As a tool, it will position us with them as someone who is informed and, in many ways, backs up our strategy and plan for them.
Now with Podcasts becoming more available and searchable on Google, the floodgates have been opened. With people finding industry leaders in their local market and allowing those local talents another inroad to compete against big-budget operators.
Even if you might be a fan of Podcasts or not, since the invention of modern media, we have been tuning into our favourite radio or television program. Podcasts take the radio to a new level by letting us listen to shows and topics that are important to them. However, at a time that best suits us where we can pick up from where we left off. Like Alan Jones and many other radio announcers who develop fame by “being in the know” and sharing their opinion.
Google taking this next step is huge. It will make the Podcast media more available and consumable. We believe it will add another layer and offer some healthy debate on topics and idea, but only time will tell.
Blogged by Jason Armstrong
I started my career in hospitality working all aspects of a restaurant from back of house cook to front of house server, bar and management. The last 15 years of my career have truly been a journey of discovery. I have worked for some of the major telecommunication brands in Australia as Sales both in store and B2B, Manager, Trainer and Marketing. I have worked in the Job Services industry which in my role I was exposed to many different businesses and curious as to how they operated. I also returned to Telco only to discover I had a passion for wanting to do my own thing. I am a keen learner and Social Media was not only fun but the biggest change to marketing since television.
My first experience of sales and marketing was when I was 18 and I interviewed for a job with an electrical/telecommunications retailer who tossed a blue BIC pen on the desk between us and said “Sell me this pen” my natural instinct was to start talking, and to anyone who has known me for a very long time, I didn’t stop for a number of years.
Karen Denny is a real powerhouse who is both driven to succeed with a clear understanding of how to get there! Karen comes from a diverse background with a plethora of qualifications behind her.